Selling yourself to your prospective clients isn't always the best strategy for getting new business. Leading with value is the best way to get someone in the door without needing them to commit to something or be in the market to buy, sell or refinance.
Jewell Marsh has taken this strategy to the next level. Not only does he lead with value with his prospective clients, but he includes anyone in their network as well. By asking each client to connect him with someone else in their sphere, not to do business with, but to create value for, he adds one more referral source to his database with each deal.
"You can call a past client and say "How do you like the tools? Is there anyone else you know that would benefit from using these tools?" People feel good about that because they're helping their friends and family and ultimately what you're doing is setting yourself up to help those families in the future" - Jewell Marsh
Imagine not only closing more business from the prospects you're speaking to, but adding at least 1 additional deal to your pipeline for the future from each of those prospects. The more you are genuinely helping your network learn and become confident homeowners, the more business you'll generate from your database.
Art of Homeownership can take this strategy and bring it to life for you in a scalable way.