There are 3 value propositions that Loan Officers claim make them "different:"
- Good service
- Fast closing
- Low rates
...if that's what every Mortgage Professional is saying, how does it make anyone different?
Lori Richardson has leveraged Art of Homeownership to be able to create a value proposition that she can easily and impact fully communicate with her clients. She has always been proud of the way she serves clients, but this has taken it to a whole new level.
"Every area of my business is better because of Art of Homeownership. The areas where we've seen the biggest impact are:
- The client presentation; Saying "this is what we're going to provide you" and having it make logical sense to them.
- Helping agents understand how it's a completely different experience and how it will create value for their clients rather than staying in front of them with monthly recipes.
- Confidence. Knowing that we are absolutely the best lender for each client because we will meet them where they are and help them reach their goals."
If you think your value proposition stands out from other Mortgage Professionals, ask yourself, "Can any other lender in my market say the same thing?"
